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The President of the Royal Society has today urged everyone in the UK to wear a face mask to prevent the spread of COVID-19. Dr. Robby Allen from Cranfield University explains why even if people are told to they won’t always follow sensible advice and regardless of what the medical advice says.

Commenting on why people are refusing to wear , Dr. Robby Allen of Cranfield University, said: “What we are seeing is not a new phenomenon. In the 1960s the psychologist Jack Brehm’s work on Reactance Theory established that people have an internal