The Bud Light executive attempting to move the alcohol brand away from its ‘fratty’ image has appeared in old photos downing beer at a Harvard ‘boozefests.’
Alissa Heinerscheid, vice president of marketing for Budweiser, is seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and downing bottles of beers.
The photos come straight from Heinerscheid’s Facebook, under the album ‘Isis Senior Reverse Initiation Scavenger Hunt,’ before the business executive later deleted them.
The scavenger hunt appeared to be a part of the college’s Isis club – which was created to be a safe haven for women. But the event, which was held to discuss ‘the exploration of the scrotum professors,’ was extended to men.
The school newspaper referred to the club as a ‘haven of inebriated ditzes,’ according to The Daily Caller, who obtained the pictures.
Several people were quick to call out Heinerscheid’s hypocrisy after she said on a March 23 podcast that she wanted the Bud Light brand to shy away from a fratty image and not attract ‘young drinkers.’
Alissa Heinerscheid, vice president of marketing for Budweiser’s, was seen in a series of leaked photos from 2005 at a Harvard social club event blowing up condoms and downing bottles of beers. Pictured: Alissa Heinerscheid (right)
The photos came straight from Heinerscheid’s Facebook, under the album ‘Isis Senior Reverse Initiation Scavenger Hunt,’ before she deleted them
The scavenger hunt appeared to be apart of the college’s ISIS club – which was created to be a safe haven for women
The scavenger hunt appeared to be apart of the college’s ISIS club – which was created to be a safe haven for women
Source: | This article originally belongs to Dailymail.co.uk
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