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It now seems the fitness industry is waking up to the ‘mushroom effect’, with several well-known manufacturers selling mushroom dietary supplements to assist performance and post-workout restoration. For instance, Puresport just lately launched its Mind Body Mushroom Blend, which incorporates six medicinal mushrooms. According to its founder Grayson Hart, the blend resulted in the greatest uptake in sales for any product launch the company has accomplished. ‘It exceeded different launches by forty eight per cent in phrases of sales numbers which exhibits that there is a genuine appetite and interest for mushroom supplements,’ he tells ELLE UK. The report includes …